This project is the first collaboration between three Milan based design studios, Analogia Project (Andrea Mancuso and Emilia Serra),Giorgio Bonaguro and Marco Guazzini. These studios, usually working independently, created together an art-design project to be presented during the design fair Design Weekend SP, in Sao Paulo, Brazil. Curated by Waldick Jatobà, the project consisted in a site-specific installation and a workshop, with the participation of the public. It was presented in two different places: Casa Electrolux, the first brand’s world flagship store, and MADE Pop-up, a design event created by curators Waldick Jatobà and Katia d’Avillez.
INSPIRED BY GATOS
Gatos, meaning cats in Portuguese, is Rio’s term to define the unofficial, and often illegal, connections created by people in order to get electrical power from official electricity sources. Many people living in favelas pirate electricity by tapping their wires, their gatos, into nearby street lamps.
Gatos, considered as a symbol of the relationship between the formal urban regulations and the informal spontaneous living context, represents the transition from a controlled and predictable network to an “invisible” and unregulated web.
Visually driven by the fascinating chaos created by gatos in Brazil biggest cities, Rio de Janeiro and Sao Paulo, how they cross the streets and create a different map of space, we have analysed this element in different ways. Following an experimental methodology, we have physically dissected it and have discovered its inner core: the copper. Its beauty inspired us to use it as row material.
The aim of this project is to reflect on the hidden nature of everyday elements like the electrical wires that could take the shape of inextricable mess.
The project is composed by various elements and actions: we have created a big installation, made of electrical wires and the copper taken from inside them, that will fill the centre of the room. People will move around this copper presence, reflect on the role and meaning of Gatos.
At the same time public will also be invited to take some copper from the main installation to create their own artworks. Therefore the copper cloud will gradually dissolve and simultaneously objects made by people will appear in the exhibition.
Shining copper Chandeliers hanging from the ceiling will remind us both the importance and the fascination of this common object.
© Marco Guazzini 2012